About
IDMN & DMAN
The Institute
of Direct Marketing of Nigeria (IDMN) &
The Direct Marketing Association of Nigeria (DMAN)
stand out as Africa' leading bodies in responsible ICT-driven modern
technology marketing.
IDMN is Africa's
first Institute that specialises in the development of responsible
and data-driven marketing practice. In accordance with the ideals
of IFDMA. The Institute over the years have been able to train many
Nigerians in the modern science and art of high technology driven
marketing - known as direct marketing.
DMAN was formed
by Africa's Regional Centre for Marketing Research and Development
ARCMARD in collaboration
with African Marketing Summit Group.
The association was formed to groom
Nigerians and Africans at large in the field of Direct Marketing
as well as encourage the growth and development of Direct Marketing.
Future
of Direct Marketing
Direct Marketing
is the fastest growing specialist area of marketing today and its
major areas include: Customer Relationship
Marketing, e-Commerce/Internet Marketing, Database Marketing, Business-to-Busines
marketing, Telemarketing, direct Response TV/Radio Marketing, Door-to-Door
Marketing, One-to-One Marketing etc.
The evolution
of technology especially in the area of information technology has
led to growth in Internet and e-Commerce. This partly explains
the phenomenal growth of direct Marketing. The future of Direct
Marketing is very bright given the astronomical rise in Internet
marketing as well as other technologies. This explains why direct
marketing is the marketing of the future.
Objectives
of IDMN & DMAN
IDMN & DMAN
subscribes totally to the ideals of the Global convention of IFDMA
- International Federation of Direct Marketing Associations
that was put in place when it was formed in 1995 and was adopted
by Direct Marketing Associations in 29 countries. To this end, the
following are some of the numerous objectives of IDMN & DMAN:
- To raise
Direct Marketing standards and professionalism in Nigeria and
Africa at large.
- To publicise
the positive values of Direct Marketing to Nigerians
- To provide
an enabling environment in Nigeria that will guarantee trust and
confidence to consumers, customers and all other stakeholders
of Direct Marketing process
- To encourage
research in the field of Direct Marketing
- To encourage
career progression emongst direct marketing professionals
- To promote the art and science of
Direct marketing through training, education, workshop, seminars,
publications as well as contionous professional development programmes
etc.
- To fashion out codes of best practice
for the Direct Marketing Industry in Nigeria
- To encourage and sponsor legislations
that are Direct Marketing friendly
- To provide on regular basis, a platform
for interaction in Nigeria and africa on Direct marketing
- To support all international Direct
Marketing Association including IFDMA etc.
Direct Marketing
in Africa
Through research
conducted by ARCMARD, it has been discovered that the only country
in Africa where Direct Marketing is present today apart from Nigeria
is South Africa. Nigeria therefore through the effort of DMAN is
now the 2nd African country to have a Direct Marketing Association.
Back to top
|