The Power of Direct Marketing

All over the world especially the developed countries, Direct Marketing has become a very hot field. It now cuts across all professions. Accountants, Stockbrokers, Insurance Professionals, Human Capital Managers, Politicians, Advertising Practitioners, Legal Practitioners, Property Consultants, Pharmacists etc. are all embracing Direct Marketing.

In the United States of Amercia, two out of every 20 working Americans are employed in Direct Marketing.In Australia, Direct Marketing employs over 650,000 people as at 2002. In Canada, Europe and else where in the developed countries, the story is the same.

Direct marketing has become the most preferred Marketing Strategy today used in the world. It is also known asthe art and science of how to make millions of naira out of any project, idea product or services etc. Direct marketing is one of the main marketing strategies that can be used to market professional services without going against the ethics of one's profession. It is all about how to market fast.

This explains why top blue chips are sending their workers to obtain Direct Marketing training from IDMN/DMAN and top on the list includes:

Union Bank of Nigeria Plc. National Electric Power Authourity (NEPA)
United Bank for Africa Plc. Nigerian National Petroleum Co. (NNPC) 
Guaranty Trust Bank Plc. Eleganza Industries Limited 
Prudent Bank Plc. First Registrars Limited 
Global Bank Plc. West Africa Telecommunication (WESTEL) 
First Atlantic Bank Plc. Nulec Industries Limited 
Citizen Bank Limited  Cell Communications Limited 
NBM Bank Plc.  International Equitable Association 
Regent Bank Plc.  Coscharis Motors Limited 
Conerstone Insurance Plc.  Harbury Nigeria Limited
AIICO Insurance Plc.  Guardian Trust Insurance 
Niger Insurance Plc.  Nigeria Army Welfare Insurance Scheme 
IGI Insurance Plc.  Mutual Alliance  
Acen Insurance Plc.  OAIS Community Bank 
African Prudential Insurance Co. Limited  Akwa Ibom Property Dev. Co. Limited 
Guinness Nigeria Plc. Skyview Estates Limited 
West Africa Milk Company Plc.  Diya Fatimilehin & Co. 
Exxon Mobil Oil Nigeria Plc.  Grand Summit Int'l Limited 
Nigerian Bottling Co. Plc.  Slok Group  
Nestle Nigeria Plc.  Indev Limited  
John Holt Nigeria Plc.  Fold Nigeria Limited 
Cadbury Nigeria Plc.  Hydrill Technical Drilling Services 
First Aluminium Plc.  Kasolute Directional Drilling 
Tower Aluminium Plc.  Dazz Motor Limited 
Neimeth Int'l Pharmaceuticals Plc.  The Investors Advisers Limited 
British American Tobacco Co. Empire Securities Limited 
Onward Paper Mill Limited Forte Asset Management Limited 
MTN Communications Limited  Midas Securities Limited 
Aluminium City Limited Golden Securities Limited 
Zinox Technologies Limited  Tequila 
Research Int'l Market Trends  Charella Nigeria Limited 
Wheatherlands Int'l Limited  Admix Communications Limited 
First Research Services Limited  DKK Associates Limited 
Insight Communications Limited  Enpee Industries Limited 
Invent Media Limited  Stallion Property Dev. Co. Limited 
Contact Marketing Services Limited  Ollivee Nigeria Limited 
Kingsmate Marketing Company  Brightstone Continental Limited 
Lion of Judah Communications Limited  Banex Industries Limited 
Comain Services Limited  Mutual Alliance  
   

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