Professional Examination
Scheme
Membership
of the Direct Marketing Association of Nigeria is by examination
conducted by the Institute of Direct Marketing Association of Nigeria.
Only registered students who meet with the minimum requirements
are eligible to take the professional examination.
There are four
modules of the examinations. Students are expected to pass a module
before moving to another. The modules are:
MODULE
I
- Economics
- Business Law
- Quantitative Analysis
- Business Acounting
- Principles of Marketing
MODULE
II
- Fundamentals
of Direct Marketing
- Integrated Marketing Communication
- Management Information System
- Business Management
- Direct Mail/Catalogue Marketing
MODULE
III
Business-to-Business Marketing
- Database Marketing
- Distribution & Logistics Management
- Direct Marketing Research
- Consumer Behaviour
MODULE
IV
- Customer
Relationship Marketing
- Cyber Marketing
- Tele-Marketing
- International Direct Marketing
- Financial Services Marketing
Examination
Periods
The Professional
examination of the Association is written TWICE Annually in the
moinths of MAY and NOVEMBER throughout the federation.
Registration for MAY
examination closes on 31st of March while registration
for NOVEMBER examination ends on 30th of September
of every year.
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